NERW 5/4/2015: Community Radio Cut in Toronto


In this week’s issue… FM changes coming in Toronto – Scelsa departs NYC radio, Imus to leave TV – Cutbacks at a big CT signal – Hall of Fame time in RI

Current: Public radio and Telos Alliance’s controversial Voltair

A new audio processing unit seeks to answer long-lingering concerns about the accuracy of Nielsen Audio’s Portable People Meters, an audience-measurement system that is puzzling pubcasters with wildly fluctuating data.

The new device, Voltair, debuted publicly at the NAB Show April 11-16 in Las Vegas. Manufacturer 25-Seven Systems, a division of Telos Alliance, has been quietly testing the Voltair in markets around the country for almost a year, says company president Geoff Steadman.

But its debut in Las Vegas hit a nerve among both commercial and noncommercial broadcasters who doubt whether PPM is accurately measuring their listenership and are seeking solutions.