In this week's issue... Ambitious local TV news operation launches tonight - NYC TV move-in fights for virtual channel - Clear Channel Rochester gambles on Kimberly and Beck - Connoisseur closes on WALK - Kennedy can't speak - PA radio sale is all in the family
By SCOTT FYBUSH
*Few TV broadcasters enjoy the sort of lucrative near-monopoly that Hearst's WMUR-TV (Channel 9) has long possessed in NEW HAMPSHIRE. In a growing state that's often one of the hottest political markets in the country, the ABC affiliate's local news operation makes it a magnet for the big windfall of political advertising that comes around every few years. And as of tonight, WMUR will face the most serious competition it's ever seen.
WMUR has faced down in-state rivals before: during its brief run as a CBS affiliate in the late 1980s, Concord-based WNHT (Channel 21) had local news, and so did independent WGOT (Channel 60). A longer-running challenge came from another independent, WNDS (Channel 50) in Derry, which took multiple stabs at a local newscast during the 1990s and 2000s, launching the quirky career of weather guy Al Kaprielian but otherwise making little impact on the Granite State's news habits.
Channel 50 tries again tonight, but this time Kaprielian is the only remaining ingredient from its prior attempts. Rebranded as WBIN by new owner Bill Binnie, the station doesn't even brand itself as "channel 50" anymore, instead using the channel 18 slot it enjoys on Comcast cable across a big swath of the Boston market - and the news brand it kicks off tonight will be "New Hampshire 1," a brand it shares with the newscasts on Binnie's big cluster of radio stations in southern and central New Hampshire.
What makes this attempt more likely to succeed than all of the previous challenges to WMUR's dominance, including Binnie's own short-lived WBIN newscast a couple of years ago, which was produced out of INN in Iowa?
WHAT'S ON THE 2017 TOWER SITE CALENDAR COVER?
That's for YOU to decide.
We have so many beautiful photos set for the 2017 Tower Site Calendar. Several of them would make great covers. So this year, we want your input!
Send your vote to Lisa by 11:59 PM on September 30. Everyone who votes receives a coupon for $1 off anything in our store and be entered in our drawing for a free 2017 calendar.
Prime ad space that's easy on the eyes
Here's how an ad in our calendar has better exposure than one in a magazine:
1. Magazines issues are designed to be looked at for a period of weeks or months. Calendars are designed to be looked at for a whole year.
2. Magazines are read or glanced at, then placed in a drawer or in a pile. Calendars are hung on a wall.
3. Magazines usually don't get read more than once. Calendars are looked at between four and eight times each day. (Promotional Products Association International; Advertising Specialty Institute)
Plus, people don't usually walk into someone's office, pick up a magazine and start to read it. But they do walk into someone's office and see a calendar hanging there.
Let's do the math: four impressions or views a day (conservatively), five days in a work week (at minimum), 260 work days per year. That's just over 1,000 impressions per year. We sell around 600 calendars each year. That's 600,000 total impressions for the year!
A 4-by-1-inch banner ad on each month’s page costs only $2,500. That’s less than one penny for each impression your ad makes on a broadcast-industry professional.
The Tower Site Calendar has become THE prestige print product of the broadcast industry. Since 2002 it has become a must-have for engineers and engineering managers in stations big and small, all over North America.
Give us your layout and we’ll give you the exposure.
We’re ready to work with you! Call us at 585-442-5411 between 9 a.m. and 9 p.m. ET, or email [email protected].