Also in this week’s issue for subscribers… iHeart cuts in Syracuse, Binghamton - AM translator in Atlantic City - RI's Demay gets a promotion - An end to "trash radio"?
By SCOTT FYBUSH
*Local radio in small communities isn't easy these days. For all of the FCC's efforts to "revitalize" AM and reduce the paperwork burden on small operators, the vast majority of small-market stations out there are leading tenuous existences, fighting to keep aging equipment and tower sites alive and to keep audiences engaged against all the digital alternatives fighting for their attention.
In MASSACHUSETTS, Ed Perry is one of the exceptions, keeping profitable and successful at his WATD-FM (95.9 Marshfield) for going on 40 years now. Down the road in Brockton, he's moving closer to a relaunch at his new addition, the old WBET (1460), more recently known as WXBR. Perry recently filed to change the calls at his new purchase to WATD(AM), one of several steps toward getting it back on the airwaves.
This is the second time the WATD calls have graced a Brockton AM; Perry had those calls on the former WOKW (1410), now Dedham-licensed WZBR, back in the early 1990s. With 1460's one-year silent period running out and the old transmitter site gone, Perry has a plan to get the station back on the air: he's applied for special temporary authority to use 1000 watts, daytime-only, into a longwire mounted on two 30-foot wooden poles behind the Temple Baptist Church in West Bridgewater. Perry tells the FCC an application for a new permanent 1460 facility will follow soon.
*Meanwhile out west, after two years trying to bring local programming back to its signals in Athol/Orange, Northeast Broadcasting plans to pull the plug on its current formats at WFNX (99.9 Athol) and WFAT (700 Orange) at the end of May unless it can turn around a dearth of advertiser support.
A message posted on both stations' websites says that while there's been positive listener reaction to the variety hits on WFNX and the oldies on WFAT, advertisers in the "Greater Quabbin" region they serve haven't been willing to support them with local ads - and so come June, they'll turn back into simulcasts of Northeast's WXRV (92.5 the River) from greater Boston.
WHAT'S ON THE 2017 TOWER SITE CALENDAR COVER?
That's for YOU to decide.
We have so many beautiful photos set for the 2017 Tower Site Calendar. Several of them would make great covers. So this year, we want your input!
Send your vote to Lisa by 11:59 PM on September 30. Everyone who votes receives a coupon for $1 off anything in our store and be entered in our drawing for a free 2017 calendar.
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