THURSDAY MORNING UPDATE:If there was any doubt still left when the “Power 96.9″ playlist started repeating on a five-hour loop Wednesday afternoon, it was all gone as of this morning at 10, when “Power” went away and WTKK flipped to a dance-heavy top-40 mix as “Nova 96.9.” It’s pretty clear now that the frequency is in heavy-duty stunt mode, and if yesterday’s Greater Media press release is any indication, we’ll be treated to daily flips until sometime next week, when we find out what’s really in store for the frequency.
*Good morning and welcome to 2013!
There’s one big story we’re following this morning, of course, and it was the worst-kept secret in Boston radio over the holidays: at 10 AM, Greater Media will say goodbye to the talk format at WTKK (96.9) after just over 13 years.
10 AM UPDATE:After a farewell from Jim Braude and Marjorie Eagan and a few spots that apparently had to be burned off, 96.9 relaunched as “Boston’s Power 96.9,” launching with Rihanna’s “Diamonds” and Rick Ross’ “Dead Pineapples.” A sign of a more urban lean for 96.9 compared to its top-40 competitors at Clear Channel and CBS Radio?
10:45 AM UPDATE:Here’s Greater Media’s statement, in its entirety: “Get ready for an exciting week of music on the air at 96.9 FM in Boston. Live and local, the new 96.9 promises to bring a fun new sound to the Boston community! Beginning today, 96.9 FM returns to music with Power 96.9, Boston’s Hip Hop and R&B station with more surprises to take place during the upcoming week. Stay tuned!”
Could the very, very urban sound (much harder than WJMN’s rhythmic top-40) we’re now hearing on “Power” be a stunt, perhaps one of several over the next few days?
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