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May 15-22, 2003

Charlotte, N.C.: Everything But WBT

Last week, we gazed longingly at the three Blaw-Knox diamond towers that are a unique hallmark of Charlotte's WBT (1110). To most radio listeners outside central North Carolina, that's about all there is to Charlotte radio - but in fact there's a little more to see down here in the Queen City of the Carolinas - and we spent a day or so doing just that back in March.

Our "Queen City for the Day" experience actually began about 20 miles to the west, over in the hills of Gaston County, just north of the town of Dallas, N.C. Skipping the several small AM stations of Dallas and nearby Gastonia (and, inexplicably, even managing to miss a legal ID from one of them), we headed to the big TV towers that dot the hills up here. The WBTV (Channel 3) tower is typical of the genre: channel 3 up top, WLNK (107.9) just below, and WBTV-DT (Channel 23) side-mounted below that. Nearby towers are home to WB affiliate WWWB (Channel 55, licensed to Rock Hill, S.C., and sharing its stick with FM stations WNKS 95.1 Charlotte, WWMG 96.1 Shelby and WPEG 97.9 Gastonia) and to NBC affiliate WCNC (Channel 36/DTV 22).

With some time still remaining before the arrival of our tower-hunting colleague Garrett Wollman, we pointed the rental NERW-mobile (a beat-up Mitsubishi with Pennsylvania plates, an unfortunate bit of chance that would prove significant later) to the east, past Charlotte and heading north to the fast-growing Concord-Kannapolis area.

Kannapolis is probably best known as the hometown of Dale Earnhardt (how much did they love him there? So much so that after his death, state highway 136 through town was renamed state highway 3, Dale Earnhardt Boulevard), but our interest here is in a couple of AM stations. WRKB (1460 Kannapolis) is a nondescript stick on a side street in Kannapolis (once home to the 99.7 FM facility that's now Charlotte-market WRFX), but WEGO (1410 Concord) is a little more interesting: it's on a tall tower right alongside US 29 west of downtown Concord. (Concord was also once home to an 870 daytimer with the calls WGTL, but it's long gone and few traces remain.)

Closer inspection of WEGO's site (not to mention the sign out front) shows us that the FM bays on top of the tower used to be WPEG, before it moved out to Dallas; the big concrete-block building turns out to have been the former studios of WPEG and, at least for a time, WBAV (101.9 Gastonia). These days, both stations are owned by Infinity and operate from studios near downtown Charlotte, and the building is rather vacant.

After that, it's time to head to the Charlotte airport to pick up Garrett - and then it's a quick sweep around the towers of Charlotte and Mecklenburg County itself.

Our first destination is the Newell area, northeast of Charlotte, home to the rest of the market's TV and FM stations. Public station WTVI (Channel 42) is the northeasternmost stick, shared with WRFX (99.7 Kannapolis); a couple of miles to the south sit two towers on Hood Road with an interesting history. The building at the base of the towers is larger than you'd expect these days - and some checking of old Broadcasting Yearbooks when we return home confirms our guess that this was the original studio and tower of Charlotte's Channel 36, back in the days when it was independent WRET, owned by one Robert E. Turner, who you may know better by his nickname, "Ted."

R.E. Turner sold WRET to Westinghouse, which turned it into NBC affiliate WPCQ; later, it would take the calls WCNC and move to fancy studio digs south of town and the former channel 9 tower in Dallas. We'll catch up with 36 later; in the meantime, we note that this site (now owned by our friends at SpectraSite) is now home to public radio WFAE (90.7), country WSOC-FM (103.7) and 80s hits WSSS (104.7).

Just a short drive to the west are the new site of WSOC-TV (Channel 9/DTV 34) and its Kannapolis-licensed duopoly partner WAXN (Channel 64/DTV 50) - and just around the corner, Fox affiliate WCCB (Channel 18/DTV 27). They're very tall and don't photograph well...so we make a stop for lunch and head on to the AMs.

First up is the second-best AM signal in town (although after WBT, there really isn't a number two or three in this relatively AM-poor market.) Today, 610 on the Charlotte dial is home to sports radio WFNZ, but that's not the way anyone really remembers this signal.

No, 610 in Charlotte is and will always be "Big WAYS," the callsign the station used from 1941 until 1984 - for much of that time the number one top-40 station in the region. You can learn more about the heyday of WAYS at this neat site (there's some fun material here about other Charlotte stations, too.)

WAYS used four towers on Radio Road, northwest of downtown Charlotte - and those four widely-spaced towers are still there, accompanied by the tower that was once a primary for its 95.1 sister station and a studio building that looks like a concrete bunker from the street but shows a wall of glass windows facing the towers.

AM 610 went through numerous incarnations after its WAYS days were over - "Q-61" WROQ(AM), oldies WAES, a period of simulcasting WRFX 99.7 (which also used these studios), and several others before landing with sports in 1995.

FM 95.1 struggled as well after a period as WROQ-FM, eventually ending up with top 40 as WNKS, "Kiss 95.1"; it and 610 would also end up in the Infinity cluster here in due time.

Most of the rest of the Charlotte AM dial is also clustered northwest of downtown; heading south from 610, our next stop is at the third-best AM signal in town (which, again, isn't saying that much in this land of poor soil conductivity), the 5000 watt day/1000 watt night signal on 930 that was known for so many years as WSOC, one of the core stations of Cox Broadcasting.

In 1992, Cox sold WSOC(AM), keeping WSOC-FM 103.7 (the premier country station in town) and WSOC-TV 9; the buyer was the Bible Broadcasting Network, which relocated its headquarters to Charlotte and turned the signal into religious WYFQ. (It would later add simulcast WYFQ-FM 93.5, east of town in Wadesboro.)

WYFQ's three towers are in an industrial area on Tar Heel Road, west of I-85 and hard to photograph, especially with the sun in the way!

Just a mile or so away, also alongside I-85, are two nondescript short sticks that belong to black gospel WOGR (1540). WOGR is part of "WordNet," which includes simulcasts on WADE (1340) in Wadesboro, WGAS (1420) in South Gastonia and a little class D FM, WOGR-FM (93.3), up in Salisbury - which serves, more than anything else, as a nominal primary for an 88.1 translator in Harrisburg, northeast of Charlotte!

Just up the road from WOGR, behind several industrial plants on Chesapeake Street, are four towers that belong to Charlotte's AM 1480, a station that's had too many callsigns in its history to even count. In the 1980s, it was Pat Robertson's WCNT, doing conservative news and talk; later, it would take on the historic WIST calls for a couple of years, then news-talk WTLT "Total Radio," before ending up in 1998 as a Radio Disney outlet.

Under Disney, 1480 is WGFY - and if that's not "Goofy," I don't know what is.

On the other side of I-85, closer in to downtown, are two more AM signals. A single tower in a rather unsavory-looking neighborhood alongside the Brookshire Freeway (NC 16) is home to WGSP (1310), now part of the Willis Broadcasting family - which means you can listen for hours without getting a legal ID.

(Oddly, Bishop Willis never seems to get much in the way of fines that stick, even though the lack of legal IDs is common at the stations he owns across the south; we did, however, tape a very nice "WGPL Portsmouth" legal ID on WGSP - that would be Portsmouth, Virginia, Willis' headquarters - and in the end, we at least managed to get one ID that mentioned both "WGSP" and "Charlotte" in the same sentence. Close enough!)

Just across the freeway are the four towers of WGIV (1600), a black gospel station owned by Infinity. WGIV has an expanded-band construction permit for WBHE on 1660, but thus far it's shown no signs of becoming reality.

Crossing around downtown on the I-277 loop takes us to a few studios and one AM site: public TV WTVI at 3242 Commonwealth Avenue, the only public television station in North Carolina that's not part of the "UNC TV" system based in Chapel Hill at WUNC-TV (Channel 4).

(Charlotte is unusually well-populated where public TV is concerned; in addition to UNC TV - seen here on WUNG, Channel 58, from Concord - most viewers also get South Carolina's WNSC, channel 15, from Rock Hill.)

Fox affiliate WCCB (Channel 18) is nearby, in a nondescript building near the fairgrounds at "1 Television Place" that's also the corporate headquarters of Bahakel Communications (as well as the home of news for WOLO in Columbia, S.C., but we'll get to that next week!) - and a few blocks away on Randolph Road, across from the Mint Museum of Art (housed in the former U.S. Mint building, moved out of downtown many decades ago), is the single tower of gospel WHVN (1240), the descendant of top-40 WIST in years gone by. (Going way back, 1240 was actually the original home of WSOC, while WIST began on 930, but that's beyond the scope of this little digression...)

The modern home of WSOC-TV (Channel 9) is a shiny glass building on North Tryon Street north of downtown - but the rest of Charlotte's studio action has shifted to the south.

Heading out of downtown on I-77, we pass the WNKS/WSSS studios alongside the highway (one of two Infinity studio complexes in town, and right next to a tower that holds auxiliary antennas for four Clear Channel FMs!), then head around the corner to the Wood Ridge Center office park alongside Billy Graham Parkway (which leads to the airport).

This is where channel 36 moved when it hit the big time, becoming WCNC and identifying itself as "channel 6," after its cable position - the better to compete with VHF network affiliates on channels 3 and 9. Next door to WCNC (and mostly hidden by trees in this picture) is the headquarters of NBC News Channel, the affiliate news service of the Peacock Network.; Clear Channel's stations are just down the street in a bland office park building.

And that's about it for our look at Charlotte...but we're just getting started on a weeklong voyage through the Carolinas! Next week, we'll take you to the capital of South Carolina - stay tuned.

Want to see more neat sticks all year round? The South's other Blaw-Knox, Nashville's WSM (at left) is one of the more than a dozen Tower Site images featured in the 2003 Tower Site Calendar, still available from Tower Site of the Week and fybush.com.

If you liked last year's edition, you'll love this one: higher-quality images (in addition to WSM, this year's edition includes Providence's WHJJ; Mount Mansfield, Vermont; Buffalo's WBEN; KOMA in Oklahoma City; WTIC, Hartford; Brookmans Park, England; WPAT, Paterson; Four Times Square, New York; WIBC in Indianapolis; WWVA in Wheeling, W.V.; WGN Chicago and more), more dates in radio history, a convenient hole for hanging - and we'll even make sure all the dates fall on the right days!

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