In this week’s issue… Binnie slims down NH brands – Who’ll get Reading’s WEEU? – Last days for PLJ – Forever gets more “Happy” – So long, synchro AM – Remembering Canada’s Bookie, Kidder
By SCOTT FYBUSH
That trend has largely died out in recent years…unless you’re headed for the NEW HAMPSHIRE seacoast or Lakes Region, in which case the dial looks a little different this Memorial Day. That’s thanks to Binnie Media, which pulled the plug on two of its local AC formats last week in favor of a more regional classic hits network.
In the Lakes Region, it was heritage AC on WLNH-FM (98.3 Laconia) that disappeared, giving way to a simulcast of classic hits “Frank FM,” already simulcast in central and southern New Hampshire on WNNH (99.1 Henniker) and WFNQ (106.3 Nashua). At the same time, Binnie also ended its local news-talk format on another even older Lakes Region radio voice, WEMJ (1490 Laconia), flipping that signal – and more to the point, its 107.3 translator – to a simulcast of Concord’s top-40 WJYY (105.5).
Lakes Region listeners won’t lose all their familiar voices in the shuffle; WLNH’s morning team of Mark “Nazzy” Nazzaro and Tara Madison stay with Binnie, moving to WJYY and its new WEMJ simulcast. For Nazzy, it’s a homecoming, since he was doing mornings on WJYY until his move to WLNH three years ago.
On the Seacoast, “Frank FM” and its classic hits replace AC at Binnie’s “Bay,” WBYY (98.7 Somersworth); Madison will be a familiar voice to listeners there, too, since she was tracking an airshift on “the Bay.”
The new four-station Frank network kicked off with a 500-song commercial-free Memorial Day weekend countdown. Once the spot load returns, it will be localized to each station’s market, though the rest of the content on “New Hampshire’s Greatest Hits” will be a full simulcast.
The Fybush Media store is still open and we are reachable by both phone and email. We already worked from home, so this isn’t new to us.
However, due to the lockdown in New York state, our mailings are inconsistent. We will do our best to fulfill orders as soon as possible.
You can still visit our store to check out our various products.