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NorthEast Radio Watch 10/16/2023: More Spanish-Language Radio in NE PA

Scott Fybush by Scott Fybush
October 16, 2023
in Free Content, Northeast Radio Watch
0

In this week’s issue… Mega, Hola grow in Wilkes-Barre/Scranton – New morning show at WATR – Seven Mountains backtracks in Johnstown – New digs for Bell in Kitchener

By SCOTT FYBUSH

Jump to: ME – NH – VT – MA – RI – CT – NY – NJ – PA – Canada

*Friday the 13th turned out to be a very lucky day for two Spanish-language broadcasters in northeast PENNSYLVANIA, and maybe not so lucky for fans of classic hits in the Wilkes-Barre/Scranton market.

After weeks of rumors, Audacy pulled the plug on its “Max 102.3” classic hits format at WMQX (102.3 Pittston) on Friday morning. Instead, it’s using WMQX and WODS (1300 West Hazleton, soon to be WLMZ) as the new home of “La Mega,” the Spanish tropical format that had been LMA’ing the HD2 of Audacy’s WGGY (101.3) to feed Kevin Fitzgerald’s translator signals on 94.9 in Scranton and 95.3 in Wilkes-Barre.

Jonathan Alcantara, whose JDJ Media had been leasing the HD2s and translators, is now working for Audacy as its PD and afternoon host on “La Mega 102.3.”

On the AM side, the flip at 1300 takes away the Hazleton simulcast of Audacy’s WILK news-talk network, but listeners there can hear WILK on its Wilkes-Barre AM 980 signal, too.

The lineup on La Mega includes the syndicated Enrique Santos show in mornings, James El Bandido in middays and Alcantara in afternoons.

THE CLOCK IS TICKING…

As we announced a few weeks ago, the 2026 edition of the Tower Site Calendar will be the last.

We began publishing it 25 years ago, and the broadcast landscape is radically different now.

Radio World just ran an excellent article about us if you want to know more.

Once it’s gone, that’s it. We won’t be printing any more.

Thank you to everyone who saw our announcement and rushed to buy it. We appreciate you.

(There are some calendars from previous years if you want more of a tower photo fix — all under $5.)

But don’t wait to get this year’s Tower Site Calendar — buy it now!

We are selling the Broadcast Historian’s Calendar again this year, but we have that in an even smaller quantity — definitely don’t hesitate for that.

And visit the Fybush Media Store to check out our selection of books and videos, too! 

 

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Scott Fybush

Scott Fybush

Editor/Publisher, NorthEast Radio Watch and Tower Site of the Week

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