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NorthEast Radio Watch 10/16/2023: More Spanish-Language Radio in NE PA

Scott Fybush by Scott Fybush
October 16, 2023
in Free Content, Northeast Radio Watch
0

In this week’s issue… Mega, Hola grow in Wilkes-Barre/Scranton – New morning show at WATR – Seven Mountains backtracks in Johnstown – New digs for Bell in Kitchener

By SCOTT FYBUSH

Jump to: ME – NH – VT – MA – RI – CT – NY – NJ – PA – Canada

*Friday the 13th turned out to be a very lucky day for two Spanish-language broadcasters in northeast PENNSYLVANIA, and maybe not so lucky for fans of classic hits in the Wilkes-Barre/Scranton market.

After weeks of rumors, Audacy pulled the plug on its “Max 102.3” classic hits format at WMQX (102.3 Pittston) on Friday morning. Instead, it’s using WMQX and WODS (1300 West Hazleton, soon to be WLMZ) as the new home of “La Mega,” the Spanish tropical format that had been LMA’ing the HD2 of Audacy’s WGGY (101.3) to feed Kevin Fitzgerald’s translator signals on 94.9 in Scranton and 95.3 in Wilkes-Barre.

Jonathan Alcantara, whose JDJ Media had been leasing the HD2s and translators, is now working for Audacy as its PD and afternoon host on “La Mega 102.3.”

On the AM side, the flip at 1300 takes away the Hazleton simulcast of Audacy’s WILK news-talk network, but listeners there can hear WILK on its Wilkes-Barre AM 980 signal, too.

The lineup on La Mega includes the syndicated Enrique Santos show in mornings, James El Bandido in middays and Alcantara in afternoons.

SPRING IS HERE…

And if you don’t have your Tower Site Calendar, now’s the time!

If you’ve been waiting for the price to come down, it’s now 30 percent off!

This year’s cover is a beauty — the 100,000-watt transmitter of the Voice Of America in Marathon, right in the heart of the Florida Keys. Both the towers and the landscape are gorgeous.

And did you see? Tower Site of the Week is back, featuring this VOA site as it faces an uncertain future. 

Other months feature some of our favorite images from years past, including some Canadian stations and several stations celebrating their centennials (buy the calendar to find out which ones!).

We still have a few of our own calendars left – as well as a handful of Radio Historian Calendars – and we are still shipping regularly.

The proceeds from the calendar help sustain the reporting that we do on the broadcast industry here at Fybush Media, so your purchases matter a lot to us here – and if that matters to you, now’s the time to show that support with an order of the Tower Site Calendar. (And we have the Broadcast Historian’s Calendar for 2025, too. Why not order both?) 

Visit the Fybush Media Store and place your order now for the new calendar, get a great discount on previous calendars, and check out our selection of books and videos, too! 

 

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NorthEast Radio Watch 10/23/2023: Seven Mountains Wraps It Up

Scott Fybush

Scott Fybush

Editor/Publisher, NorthEast Radio Watch and Tower Site of the Week

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