By SCOTT FYBUSH
In Boston, Entercom had already made it clear that it would be flipping WKAF (97.7 Brockton) away from its simulcast of rock WAAF (107.3 Westborough) – and that’s happening at 11 this morning, as WKAF goes to R&B as “The New 97.7,” launching with 10,000 commercial-free songs.
The move preempts Beasley’s impending launch of a new 106.1 translator fed by WRCA (1330 Watertown), which had been widely rumored to be launching with R&B. What will go on that signal? More on that in Monday’s NERW…
The bigger surprise, however, comes from CBS Radio in Philadelphia, which abruptly pulled the plug on top-40 “AMP” at WZMP (96.5) this morning, ceding that competition to iHeart’s WIOQ (102.1). Instead, CBS is going after Jerry Lee Broadcasting’s top-rated WBEB (101.1), flipping to AC as “Today’s 96.5.”
More on that, too, in our next full issue.