In this week’s issue… IHeart rearranges Reading – Format flip at the Jersey Shore – Where’s NBC Boston this week? – Montreal morning show shuffle

By SCOTT FYBUSH

Jump to: MENHVTMARICTNYNJ PACanada

*It was one of the more curious little stories that barely made its way into the headlines last week – iHeart and EMF Broadcasting are swapping a dozen or so translator facilities around the country, everywhere from the Midwest to Texas and Oklahoma, to Reading, PENNSYLVANIA.

That’s where iHeart’s small cluster of signals includes hot AC WRFY (102.5) and Spanish tropical “Rumba” WRAW (1340), which in turn feeds translator W222BY (92.3), at least until noon today. W222BY is one of the seven iHeart-owned translators going to EMF in exchange for six EMF-owned translators (none here in NERW-land) that have been leased out to iHeart and are carrying urban formats in Cleveland, Cincinnati, Toledo, Minneapolis, Lexington and Waco.

But while iHeart is losing ownership of W222BY, it doesn’t appear that it’s giving up the Rumba format on the translator. Instead, Rumba will continue to be fed to 92.3 via the HD2 of WRFY, while WRAW launches a new format at noon, returning to the news and talk it had been running a few years ago before “Rumba” launched as an AM-only format.

The new “NewsTalk 1340” WRAW format will include a simulcast of R.J. Harris’ morning show from WHP (580) down the road in Harrisburg, followed by Glenn Beck, Rush Limbaugh, Sean Hannity and Buck Sexton. Limbaugh moves to WRAW from WEEU (830), which is picking up “PA Sports Midday” from the PA Sports Network to fill that midday slot.

Can WRAW get traction as an AM-only talk voice in an increasingly FM world? And as it transitions to new ownership, will the loss of Limbaugh damage WEEU’s ratings at all? We’ll be watching… and listening.

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You don't have to stop reading here! Each week's NorthEast Radio Watch is packed full of exclusive, in-depth reporting and analysis from across the nine states and five provinces we've been serving since 1994. You won't find anything like it on any free site - and you can read the rest of this week's column for just $2.99 by clicking on the "Purchase Only" link below. 

Or click here to subscribe and enjoy full access to current NERW and Tower Site of the Week columns and two decades of searchable archives -- for as little as 25 cents per day.

If you are already a member, please login to view the rest of this column. (If the site does not recognize your username, don't panic! Either your subscription has expired and we need to reactivate your account, or your username and email do not match our payment records and we need to link them. Please email Lisa,  or call her at 585-442-5411, for instructions.)

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