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NorthEast Radio Watch 8/17/2020: Return of the Cuz

Scott Fybush by Scott Fybush
August 30, 2020
in Free Content, Northeast Radio Watch
7

In this week’s issue… Cousin Brucie returns – Boston AM flips – Revival starts at Maine cluster – Redstone remembered – New CBC FM hits the air 

By SCOTT FYBUSH

Jump to: ME – NH – VT – MA – RI – CT – NY – NJ – PA – Canada

*If you’re trying to make money – or at least avoid losing money – keeping a big AM signal running on the weekends, the odds are that you’re playing it safe these days, with talk reruns or paid programming filling most hours. You’re probably not handing over three hours of airtime to an octogenarian top-40 DJ to break format and play the hits of the 60s and 70s, complete with vintage jingles, the hassle of music licensing, and so on.

So it’s a good thing indeed that when John Catsimatidis’ Red Apple Media took over NEW YORK‘s WABC (770), he could afford to do something other than just play it safe. Come Labor Day, “Cats” will be using his new toy to have some Saturday night fun, returning the legendary “Cousin Brucie” Morrow to the airwaves just a few weeks after SiriusXM ended his long run on its 60s on 6 channel.

“Cousin Brucie’s Saturday Night Rock ‘n’ Roll Party” will run from 6-9 PM on WABC and its East End simulcast, WLIR (107.1), starting Sept. 5, with the inaugural show getting a WABC rerun on Labor Day Monday at noon.

“Brucie is a national treasure and talent,” said Catsimatidis in the release announcing the new show, which he’s touting as a nationwide offering by way of WABC’s streaming and its other digital platforms.

Will WABC make money off the new Saturday night music show? Probably not much – and maybe not even as much as Cumulus made from infomercials in the slot. But as a vehicle for reminding listeners that WABC’s still there and maybe even worth paying some attention to? It’s already paying off: even the stodgy New York Times took note of Morrow’s addition to the WABC schedule, and when was the last time the Times covered its local radio scene?

SPRING IS HERE…

And if you don’t have your Tower Site Calendar, now’s the time!

If you’ve been waiting for the price to come down, it’s now 30 percent off!

This year’s cover is a beauty — the 100,000-watt transmitter of the Voice Of America in Marathon, right in the heart of the Florida Keys. Both the towers and the landscape are gorgeous.

And did you see? Tower Site of the Week is back, featuring this VOA site as it faces an uncertain future. 

Other months feature some of our favorite images from years past, including some Canadian stations and several stations celebrating their centennials (buy the calendar to find out which ones!).

We still have a few of our own calendars left – as well as a handful of Radio Historian Calendars – and we are still shipping regularly.

The proceeds from the calendar help sustain the reporting that we do on the broadcast industry here at Fybush Media, so your purchases matter a lot to us here – and if that matters to you, now’s the time to show that support with an order of the Tower Site Calendar. (And we have the Broadcast Historian’s Calendar for 2025, too. Why not order both?) 

Visit the Fybush Media Store and place your order now for the new calendar, get a great discount on previous calendars, and check out our selection of books and videos, too! 

 

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Tags: 105.3 ScarboroughBrian WolfeBruce MorrowCBO-FM-1CJAICKLKCousin BrucieHank MorseJack MichaelsJoe SiragusaSumner RedstoneTiffany BentleyWABCWAGLWBGBWBOQWCKRWEDGWEZRWGAMWIGYWKHJWKOXWKVEWKYEWMJXWOXOWPGIWUDE
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Site of the Week 8/14/2020: Downtown San Antonio and Eastward

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Site of the Week 8/21/2020: Entercom’s Studios, Houston

Scott Fybush

Scott Fybush

Editor/Publisher, NorthEast Radio Watch and Tower Site of the Week

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