In this week’s issue… Cousin Brucie returns – Boston AM flips – Revival starts at Maine cluster – Redstone remembered – New CBC FM hits the air
By SCOTT FYBUSH
Jump to: ME – NH – VT – MA – RI – CT – NY – NJ – PA – Canada
*If you’re trying to make money – or at least avoid losing money – keeping a big AM signal running on the weekends, the odds are that you’re playing it safe these days, with talk reruns or paid programming filling most hours. You’re probably not handing over three hours of airtime to an octogenarian top-40 DJ to break format and play the hits of the 60s and 70s, complete with vintage jingles, the hassle of music licensing, and so on.
“Cousin Brucie’s Saturday Night Rock ‘n’ Roll Party” will run from 6-9 PM on WABC and its East End simulcast, WLIR (107.1), starting Sept. 5, with the inaugural show getting a WABC rerun on Labor Day Monday at noon.
Will WABC make money off the new Saturday night music show? Probably not much – and maybe not even as much as Cumulus made from infomercials in the slot. But as a vehicle for reminding listeners that WABC’s still there and maybe even worth paying some attention to? It’s already paying off: even the stodgy New York Times took note of Morrow’s addition to the WABC schedule, and when was the last time the Times covered its local radio scene?
CALENDARS ON CLEARANCE

If you don’t have your 2023 Tower Site Calendar yet, now is the perfect time to get it. Because we have lowered the price to just $14.
The calendar has great photos of broadcast sites near and far (everywhere from Navajo Nation on the cover to Boston to Toronto to Texas, and beyond), plus a lovely “centerfold” you can keep on your wall for 2024.
It’s still shipping regularly, and you can have yours in just a couple of days!
Order your copy and you’ll see what we mean.
If you have already ordered your calendar, make sure you check out the other items in the store, too!