In this week’s issue… HV’s Wolf adds third signal – New FM signal over NYC – Remembering Cary Pall – One more AM gone – Another AM simplifies its pattern
By SCOTT FYBUSH
*The drive down I-84 from NEW YORK‘s Hudson Valley to the Danbury market it western CONNECTICUT takes less than an hour when traffic is light, but culturally and economically, those areas have remained distinct as separate radio markets – at least until now.
As it tries to streamline operations and save expenses, Townsquare Media is consolidating its country brands in the Hudson Valley and Danbury. On Wednesday, it killed off the “Kicks” brand it had been using in the Danbury market since 2010 on WDBY (105.5 Patterson NY), replacing it with a simulcast of its Poughkeepsie-based “Wolf” stations serving the Hudson Valley and Catskills, WCZX (97.7 Hyde Park) and WZAD (97.3 Wurtsboro).
The move actually turns the Danbury-market WDBY more local, or at least more regional, as it attempts to bolster ratings that have flagged against a local competitor, “The Bull,” which is heard on an HD subchannel of Berkshire Broadcasting’s WDAQ (98.3) and two translators. CJ McIntyre and Jess Buono, the Poughkeepsie-based morning hosts on WKXP/WZAD, replace Danbury-based Bill Trotta, who’d been the only local host on WDBY before it picked up tracked hosts from other Townsquare markets.
Trotta, a veteran of Danbury radio who’d worked on WDAQ before WDBY, has moved to afternoons on all three signals, and Paty Quin will do middays from Poughkeepsie.
Townsquare also quietly shifted another Danbury-market signal last week: WINE (940 Brookfield) had been simulcasting “Kicks” country, but is now instead simulcasting classic rock “I95” (WRKI 95.1 Brookfield).
THE CALENDAR IS COMING!
The Tower Site Calendar is rolling off the press this week and will ship immediately.
If you’re an international customer, order it now.
If you’re in the United States, we will be shipping daily through December 24, but please order by December 19 to ensure timely delivery.
Make sure you check out the other items in the store, too!