In this week’s issue… Hip-hop arrives in central PA – Boston gets ready to Rumba – Limbaugh’s “forever” to end – Hamilton TV station moves – Remembering KB’s Tom Shannon
By SCOTT FYBUSH
Jump to: ME – NH – VT – MA – RI – CT – NY – NJ – PA – Canada
*Memorial Day weekend typically comes with some substantial format changes around the country. This year, it seems to be just the beginning of some larger shuffles for a few big groups, most notably iHeart.
The move returned iHeart’s “Rumba” brand to the market a year after it had disappeared with the donation of WKOX (1430 Everett), the most recent of several iHeart “Rumba” signals on AM. It’s the first time a Spanish-language format has been on a full-power FM signal in the core of the Boston market, though the limited reach of 97.7 to the north means WKAF probably won’t pose much threat to the established Spanish-language players in the Merrimack Valley, such as Costa-Eagle’s WNNW (800/102.9) in Lawrence.
The new “Real” is really syndicated, in keeping with iHeart’s current practices – Big Sue (WHRK Memphis) in middays, followed by Papa Keith (WMIB Miami) and then T-Roy (WJBT Jacksonville) at night. For now, mornings are music-only, but expect the New York-based “Breakfast Club” to take that slot starting next week.
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