In this week’s issue… Public broadcasters rebrand – CT morning host de-Camps – New TV in Syracuse – Up is down in Utica – Father-daughter team on anchor desk
By SCOTT FYBUSH
Jump to: ME – NH – VT – MA – RI – CT – NY – NJ – PA – Canada
Programming note: Because of the July 4 holiday and travel, the next NERW will appear on Tuesday, July 5.
*What do you call it when a public TV and public radio network merge? We’ve been waiting for that answer for a while now in VERMONT, where Vermont Public Radio and Vermont PBS officially joined forces almost a year ago.
Since then, both entities have continued operating publicly under their old names while combining operations behind the scenes under the legal name of Vermont Public Company – and now we know what the new public identity of the organization will be.
“Vermont Public” is the new combined brand, with a new logo that incorporates the signature green color of the Green Mountain State and a design reminiscent of Vermont’s outline.
The sharp corners of the stylized state design, developed by the Burlington-based agency Solidarity of Unbridled Labour, represent the new slogan, “Stories from every corner.”
We note, too, that the new identity leaves a lot of flexibility about what exactly “Vermont Public” is – it’s not just “radio” or “TV,” or even “media” (and the “VPM” brand is already taken, anyway, by Virginia Public Media in Richmond), but rather leaves the door open to all sorts of broadcast, digital and social connections to its statewide audience.
While the new design and identity have rolled out immediately, there’s still more work to be done behind the scenes to fully merge Vermont Public. In particular, there’s the matter of physical space – the Vermont Public radio side remains at the longtime VPR studios in Colchester, while the TV side is in the former Vermont PBS space in Winooski.
CALENDARS ON CLEARANCE
If you don’t have your 2023 Tower Site Calendar yet, now is the perfect time to get it. Because we have lowered the price to just $14.
The calendar has great photos of broadcast sites near and far (everywhere from Navajo Nation on the cover to Boston to Toronto to Texas, and beyond), plus a lovely “centerfold” you can keep on your wall for 2024.
It’s still shipping regularly, and you can have yours in just a couple of days!
Order your copy and you’ll see what we mean.
If you have already ordered your calendar, make sure you check out the other items in the store, too!