(We’re providing exclusive daily reports for NERW subscribers from the floor of the NAB Show this year; catch up with the rest of this week’s NERW, including the big 106.9 launch in Philadelphia, right here, or subscribe to NERW for as little as $15 a year, right here. And don’t forget to listen to editor Scott Fybush live from the NAB Show floor Tuesday from noon-1 PM ET on WXXI’s “1370 Connection,” AM 1370 in Rochester and streaming on wxxi.org.)
LAS VEGAS – The first day on the NAB Show floor brought a big announcement from the developer of HD Radio: after many years of talking about putting digital radio in smartphones, Ibiquity believes it’s finally found the right combination of hardware and software to make radio a routine part of the devices that occupy hundreds of millions of pockets around the country.
The Ibiquity booth on the show floor was packed for the noontime announcement Monday, and it turns out to go pretty far beyond the “radio in a phone” concept that’s been a regular topic of discussion at the last few NAB shows.
Instead, what Ibiquity and its partner Emmis Interactive unveiled was a more elaborate set of services that come with what may be the compelling sales pitch to wireless carriers that’s been missing so far.
In addition to the features that haven’t made much of an impact yet (album artwork, iTunes tagging), Ibiquity says it can offer radio stations something they’ve never before enjoyed: a way to target interactive advertising to listeners and thus actually produce a revenue stream from HD Radio, which (while Ibiquity won’t say it) has so far has been mostly a cost to broadcasters with little or no return.
But that depends, of course, on getting wireless providers and phone makers to incorporate these new chips into their devices. (When asked “what took you so long to get this out there?” by Radio World‘s Leslie Stimson, the answer came around to the need for chipset technology to catch up.)
Ibiquity and Emmis say unlike earlier HD receivers, the new chipsets don’t run down batteries or generate excess heat, and they say adding HD Radio reception would help solve a growing problem for wireless carriers: the huge demand for bandwidth created by services such as Pandora and Slacker and streaming radio.
Too little, too late? The marketplace will decide, of course – just as it appears to have already spoken for the HD Radio system on AM. All that fancy new technology at the Ibiquity booth was FM-only, of course – and if there’s any new HD AM gear out there on the show floor, we certainly haven’t found it yet.
*Speaking of the spectrum crunch, FCC chairman Julius Genachowski is standing by his insistence that it’s real and can only be solved with help from TV broadcasters. The chairman spoke to a packed crowd of industry leaders Monday afternoon, telling them the Commission will soon take up an order, followed by a Notice of Proposed Rulemaking this fall, that would allow multiple TV licensees to share a single 6 MHz channel, selling their excess channel capacity at auction, while retaining their rights to cable must-carry.
Genachowski struck a slightly less contentious tone than in past NAB appearances, saying some TV broadcasters could also benefit by moving (voluntarily) from UHF to VHF and pocketing the proceeds from an auction. (Would the attendees of an NAB convention a generation ago ever have imagined that the head of the FCC would have to make a hard sell about the advantages of moving to a VHF channel from UHF?)
The details of that auction process are still being determined; Genachowski says he’s bringing Gary Epstein, former head of the FCC’s DTV transition, back to the Commission to run the auctions.
Genachowski’s reception from the broadcasters was still a fairly cool one – much cooler, no doubt, than the welcome Betty White will receive when she makes an NAB appearance tomorrow morning in what’s usually the FCC chairman’s breakfast timeslot. We’ll be there covering that, too (it’s Betty White, after all!)…and we’ll have all the details in tomorrow’s update, along with some observations from the show floor.
I’ve been wary of the whole “We need to have FM chips in cell phones” campaign the NAB has been on the past few years, but there are a few things that I do like about what has been unveiled.
Interactive advertising will need to be a big sell to the phone makers and something that the radio side will probably need to establish via revenue sharing in order to get the chips in.
If the heat and battery issues are truly resolved it makes no sense to not offer it as an additional feature. However, if the NAB thinks for a second that having HD FM on a phone will prevent people from using Pandora they still haven’t grasped logic. It will cut down on data usage of streaming local info, and perhaps the phonemakers can use encoded info delivered via RDS to update services such as Weather, sports scores, and stocks as opposed to cellular data but its not going to bring listeners they’ve lost back.
Good luck on getting that HD Radio integration with mobile phones. Most bluetooth chips these days actually contain FM tuners, yet it’s the mobile providers who specifically request that it’s either disabled or not wired when they order their branded versions of phones. Heck, AT&T flat out removed the FM chips and the needed components from the kernel on their version of the Galaxy S II (despite their website claiming it has an FM radio before they were called out on it). Many of these phones can actually get FM support if you’re tech savy enough and have good steady hands to solder the pins they left disconnected.
I can already get the HD streams of many stations on my smart phone, I don’t need a FM tuner or HD tuner in my phone, what I need id for HD radio to be included in the radios installed in cars as standard equipment and the technology be given to Sony, Kenwood, et al to be included in the aftermarket radios without having to add a module to do it. Until HD radio is incorporated into every radio either by agreement or by FCC decree it is NEVER going to catch on and it will never turn a profit.
The Ibiquity guys are well aware of that issue, kyl. They think they’ve finally figured out how to get the phone companies to treat them as allies. We shall see.
Instead of a chip in the cell phones, why not cell phone carriers develop app’s that would broadcast in HD for a fee UNTIL the chip & heat, and the battery life is figured out. Maybe include Bose for speaker technology into that.
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