In this week's issue... Morning swap creates buzz in Rochester - Clues to Howie's next move? - Remembering Rivers, Donovan, Leonard - Quinn and Rose turn down a broadcast slot
By SCOTT FYBUSH
*How many top-40 morning hosts get to say they've woken up two generations of radio listeners? There's the amazing run of Matty Siegel in Boston, of course, and Scott Shannon's long tenure across several New York City stations. And here in Rochester, there's Scott Spezzano, whose time at WPXY (97.9) started when your editor was in high school in the mid-1980s and lasted long enough for your editor's daughter to be hearing Spezzano and co-host Sandy Waters when her alarm goes off each morning.
That changes a week from today: after some 25 years on 98PXY (with a stint in the middle across town at WDKX), Spezzano and Waters will move down the hall next Monday to the vacant morning slot on Entercom sister station WBZA (98.9 the Buzz). That's where former "Breakfast Buzz" hosts Kimberly Ray and Barry Beck flamed out back in May, leaving a void all summer (and sparking a brief rumor of their return on social media last weekend.)
Instead, the new "Breakfast Buzz" with Spezzano and Waters will launch September 15 on WBZA, following a WBZA-WPXY simulcast in morning drive on Friday that will introduce PXY listeners to their new morning show, #TeamPXY, featuring current afternoon jock/music director Megan Carter and new import Corey James, inbound from WVHT in Virginia Beach.
Can Entercom move Spezzano and Sandy's longtime fans up the dial without hurting WPXY too much? And with veterans like Spezzano and Shannon now on signals aiming at older audiences, how long will Boston's remarkable Siegel hold out in the world of CHR? (As long as Kiss 108 stays on top of the ratings, the answer there is probably, "as long as he wants.")
*More late-breaking news: in the Hudson Valley, Clear Channel has rebranded WRNQ (92.1 Poughkeepsie), dumping "Lite 92.1" (and the last remnant of what was once a chain of Lites stretching north from WLTW in New York) in favor of a return to its former moniker, "Q92.1."
WHAT'S ON THE 2017 TOWER SITE CALENDAR COVER?
That's for YOU to decide.
We have so many beautiful photos set for the 2017 Tower Site Calendar. Several of them would make great covers. So this year, we want your input!
Send your vote to Lisa by 11:59 PM on September 30. Everyone who votes receives a coupon for $1 off anything in our store and be entered in our drawing for a free 2017 calendar.
Prime ad space that's easy on the eyes
Here's how an ad in our calendar has better exposure than one in a magazine:
1. Magazines issues are designed to be looked at for a period of weeks or months. Calendars are designed to be looked at for a whole year.
2. Magazines are read or glanced at, then placed in a drawer or in a pile. Calendars are hung on a wall.
3. Magazines usually don't get read more than once. Calendars are looked at between four and eight times each day. (Promotional Products Association International; Advertising Specialty Institute)
Plus, people don't usually walk into someone's office, pick up a magazine and start to read it. But they do walk into someone's office and see a calendar hanging there.
Let's do the math: four impressions or views a day (conservatively), five days in a work week (at minimum), 260 work days per year. That's just over 1,000 impressions per year. We sell around 600 calendars each year. That's 600,000 total impressions for the year!
A 4-by-1-inch banner ad on each month’s page costs only $2,500. That’s less than one penny for each impression your ad makes on a broadcast-industry professional.
The Tower Site Calendar has become THE prestige print product of the broadcast industry. Since 2002 it has become a must-have for engineers and engineering managers in stations big and small, all over North America.
Give us your layout and we’ll give you the exposure.
We’re ready to work with you! Call us at 585-442-5411 between 9 a.m. and 9 p.m. ET, or email [email protected].