In this week’s issue… JVC flips “Max” to country – Kerr celebrates 50 – Cormier out at Radio VT – Sound of Life donates network – Remembering NY’s Jorgensen, New England’s Knight – Big tower down in Hamilton
By SCOTT FYBUSH
Programming note: we were doing some much-needed traveling over the last few weeks, and now we’re deep in preparation for the big total solar eclipse coming this way April 8 and then the NAB Show right afterward. So once again, we’re grateful for your patience if our publishing schedule remains a little irregular for the next month or so – we will catch up on everything you need to know!
*Roll over Dierks Bentley, and tell Beyonce the news – while country music remains a tough sell in the heart of the NEW YORK City market, the format has a new toehold in the suburbs.
As our colleague Lance Venta first sussed out a few days ago on RadioInsight, Connoisseur Media pulled the plug on its classic hits “Max” WBZO (103.1 Bay Shore) at 10:31 on Wednesday morning (March 20), changing calls to WWWF and relaunching as “The Wolf.”
Like Max, the new Wolf is jockless so far, but it at least brings country back to most of Long Island, where the only other option in the format until now has been JVC’s WJVC (My Country 96.1), with a limited signal reach over only the eastern end of the island.
Connoisseur tells advertisers that it saw an opportunity to fill a void with the country format in the rest of Long Island, promising to “aggressively promote The Wolf in a multimedia campaign. We’ll run a blended video campaign using CTV and pre-roll, display advertising, paid social advertising, guerilla marketing, and more. We’ll be at every significant country concert on Long Island, hosting amazing tailgate parties and handing out goodies.”
The move to country takes 103.1 out of what had been a fairly robust competition for a rock-based audience; the rock-leaning classic hits on WBZO steered a narrow lane between Cox’s heritage classic rock WBAB (102.3), Connoisseur’s oldies clustermate WHLI (1100/104.7) and its harder rock WWSK (94.3 the Shark), not to mention competition from New York’s WAXQ and WCBS-FM.
Looking to get into station ownership? Our StationSale division has some great new listings for you, including a very successful multimedia combo including radio/digital/print in one of the finest small markets in the region, a major market FM translator opportunity, a profitable Midwest FM, an inexpensive entry into a fast-growing Western market, and a turnkey profitable FM/AM/translator small-market combo that’s ready for a new owner. Drop me a line at scott@fybush.com and I’ll set you up with an NDA and all the details…
And if your noncommercial FM station is ready to think about translators, there’s a filing window coming this fall from the FCC and it’s the perfect time to start making plans.
In this week’s issue… Ed Levine to retire - Family Life adds in Pittsburgh - Cumulus layoffs hit PA, Scripps makes news cuts - Penn State officlally sells WPSU - Remembering Canada's Lloyd Robertson
In this week’s double issue… Audacy, SXM join forces - Bell swaps Kitchener signals - Ford to DC, Baltimore - ESPN cuts hit NYC's 880 - Philly hall of famers named - Tynan out at WPVI
In this week’s issue… Bills extend new radio network - New leader at NYSBA - RI morning team plans retirement - WSUC alumni gather - Cuts at Corus in Canada
In this week’s issue… After Kitchener and Halifax, what will Rogers eliminate next? - Family Life makes a bigger PA buy - Saga vs. LPFM - More NY AMs fade away
