In this week’s issue… Binnie slims down NH brands – Who’ll get Reading’s WEEU? – Last days for PLJ – Forever gets more “Happy” – So long, synchro AM – Remembering Canada’s Bookie, Kidder

By SCOTT FYBUSH

Jump to: MENHVTMARICTNYNJ PACanada

*Remember when Memorial Day weekend used to bring a flurry of format changes as stations positioned themselves for summer?

That trend has largely died out in recent years…unless you’re headed for the NEW HAMPSHIRE seacoast or Lakes Region, in which case the dial looks a little different this Memorial Day. That’s thanks to Binnie Media, which pulled the plug on two of its local AC formats last week in favor of a more regional classic hits network.

In the Lakes Region, it was heritage AC on WLNH-FM (98.3 Laconia) that disappeared, giving way to a simulcast of classic hits “Frank FM,” already simulcast in central and southern New Hampshire on WNNH (99.1 Henniker) and WFNQ (106.3 Nashua). At the same time, Binnie also ended its local news-talk format on another even older Lakes Region radio voice, WEMJ (1490 Laconia), flipping that signal – and more to the point, its 107.3 translator – to a simulcast of Concord’s top-40 WJYY (105.5).

Lakes Region listeners won’t lose all their familiar voices in the shuffle; WLNH’s morning team of Mark “Nazzy” Nazzaro and Tara Madison stay with Binnie, moving to WJYY and its new WEMJ simulcast. For Nazzy, it’s a homecoming, since he was doing mornings on WJYY until his move to WLNH three years ago.

On the Seacoast, “Frank FM” and its classic hits replace AC at Binnie’s “Bay,” WBYY (98.7 Somersworth); Madison will be a familiar voice to listeners there, too, since she was tracking an airshift on “the Bay.”

The new four-station Frank network kicked off with a 500-song commercial-free Memorial Day weekend countdown. Once the spot load returns, it will be localized to each station’s market, though the rest of the content on “New Hampshire’s Greatest Hits” will be a full simulcast.

We now have the 2019 Tower Site Calendar back in stock — 10 of them, anyway.

Now is the time to order your calendar if you don’t have one yet. This is the last printing for the year.

 

We also have 10 copies of The Radio Historian’s 2019 Calendar available, which are now 20% off. 

Check them both out in our store!

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You don't have to stop reading here! Each week's NorthEast Radio Watch is packed full of exclusive, in-depth reporting and analysis from across the nine states and five provinces we've been serving since 1994. You won't find anything like it on any free site - and you can read the rest of this week's column for just $2.99 by clicking on the "Purchase Only" link below. 

Or click here to subscribe and enjoy full access to current NERW and Tower Site of the Week columns and two decades of searchable archives -- for as little as 25 cents per day.

If you are already a member, please login to view the rest of this column. (If the site does not recognize your username, don't panic! Either your subscription has expired and we need to reactivate your account, or your username and email do not match our payment records and we need to link them. Please email Lisa,  or call her at 585-442-5411, for instructions.)

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