In this week’s issue… Formats flip in Lehigh Valley, Poconos – WNYC cancellation draws protests – Albany reporters change slots – TV repack’s next phase

By SCOTT FYBUSH

Jump to: MENHVTMARICTNYNJ PACanada

*Fans of alternative rock along the PENNSYLVANIA/NEW JERSEY border are spinning their dials looking for… well, for an alternative, now that Cumulus has pulled the plug on “Spin Radio,” the modern rock format that reached the Poconos and parts of northwest New Jersey on WWYY (107.1 Belvidere NJ) and the Lehigh Valley on translator W234AX (94.7 Allentown).

On Monday, Cumulus abruptly replaced the rock with an extension of its “Cat Country” format, simulcasting its WCTO (96.1 Easton) on the 107.1 signal while flipping 94.7 in Allentown to a new FM extension of sports WEEX (1230 Easton)/WTKZ (1320 Allentown).

The move, a few months after Cumulus acquired WWYY and WCTO in a swap from Connoisseur, means the end of Spin morning man Riley Reed’s time with the station. The rest of the Spin staff had been doing double duty at the cluster and remain with the company – PD Sal Palazzolo also engineers, afternoon guy Becker is production director and night guy Joe Brown is also the sales manager.

For Cat Country, which unveiled a new morning show bringing Hannah Byrom alongside Sam Malone on the “Cat Morning Crew,” the addition of the Poconos simulcast provides a chance to sell a second set of localized spots (though we heard a bunch of PSAs on the 107.1 feed as we drove through last week). Might it also fend off the possibility of new Poconos owner Seven Mountains going to country on the AM/translator signal (WVPO 840/103.1) it’s acquiring from Connoisseur?

The 2020 Tower Site Calendar will soon be off the press, but orders are already coming in, and we want to keep them coming.

From now through November 11, you can order your copy in advance for 10% off the regular price.

Note to our regular buyers (and our irregular buyers — we love every one of you): This is not this year’s cover, as this year’s calendar is still in production. We promise the real cover will be just as beautiful, if not more.

Have a suggestion for a cover photo? Look through our Tower Site archives, and if you see a beautiful photo we haven’t featured yet, suggest it to us!

Visit our store to buy the new calendar and check out our other products.


You don't have to stop reading here! Click here to subscribe and enjoy full access to current NERW and Tower Site of the Week columns and more than a decade of searchable archives -- for as little as a quarter per day.

Why are we now subscriber-based? Click here to read more about the reasons behind our decision.

If you're already a subscriber, please login to view the rest of this column.

If the site does not recognize your username, don't panic! Either your subscription has expired and we need to reactivate your account, or your username and email do not match our payment records and we need to link them. Please email Lisa, or call her at 585-442-5411, for instructions.