In this week’s issue… Boston AM to live again – WGBH looks westward – PD looks southward – NYC radio’s most famous receptionist – LI morning swap – Heat rising in Maine
By SCOTT FYBUSH
*We don’t take requests here at NERW, but we’re well aware of the stories that get big reader attention when we report on them. Legacy AM stations trying to stage a return to life? That’s always a big draw here, whether it’s KQV in Pittsburgh or WMEX in Boston – and this week it’s WMEX making some news.
We’ve been waiting to report most of those here until there was actually something to confirm – but now we can finally confirm that March 9 will be WMEX’s relaunch date as an oldies station, replacing its current temporary simulcast with Ed’s WATD-FM (95.9 Marshfield).
That March 9 date isn’t an accident: it’s the start of daylight saving time, which means WMEX’s 10 kW daytime signal from its new transmitter site in Quincy (diplexed with WBIX 1260) will be on the air for the full programming lineup unique to the station. The simulcast of WATD’s morning show will continue, but 1510 will break away at 9 AM on weekdays, carrying oldies until 6 PM. (On weekends, the oldies will run from 8 to midnight on Saturdays, 8 till 7 on Sundays.)
The new format will include some familiar voices, writes Perry: “We’ll have Larry Justice, Jimmy Jay, and Ron Dwyer behind the mics and punctuation with local news and local HS basketball and hockey games.”
A grand opening celebration will take place in May, when Perry says there will be a live broadcast from the deck of the USS Salem in Quincy. Somewhere along the way, too, WMEX’s FM translator at 101.1 will launch, though its Hingham-based signal won’t reach much past the South Shore.
Once WMEX’s relaunch is complete, Perry’s work won’t be done – there’s also WBMS (1460 Brockton), another AM station Perry recovered from near-death. It’s also back on the air with a WATD simulcast; it also has a 101.1 translator yet to hit the air – and there are plans in the works for separate programming there, too.
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