NorthEast Radio Watch 3/21/2022: Seven Mountains Grows Along I-80

In this week’s issue… Seven Mountains adds in Bloomsburg – Remembering Boston’s Michaels – WCVB turns 50 – New Christian FM in Acadia – Baseball on the Radio (at last!)

By SCOTT FYBUSH

Jump to: ME – NH – VT – MA – RI – CT – NY – NJ – PA – Canada

*After just over two decades in control of the radio scene in greater Bloomsburg, PENNSYLVANIA, Joe Reilly’s Columbia Broadcasting Company is selling its remaining stations, giving Kristin Cantrell’s Seven Mountains/Southern Belle group a link between its signals in the central Susquehanna Valley and its new holdings in the Wilkes-Barre/Scranton market.

Reilly will get $450,000 (including a $25,000 noncompete) for his original station, WHLM (930 Bloomsburg), as well as sister WBWX (1280 Berwick) and translators on 105.5 in Danville, 104.3 in Bloomsburg and 96.3 in Berwick.

The purchase will likely give Seven Mountains an extension into Columbia and Montour counties for the “Bigfoot Legends” classic country format it runs on WLGD (107.7 Dallas) and WARM (590 Scranton); the company also owns “Bigfoot Country” signals in Bloomsburg (WCFT 106.5, the long-ago WHLM-FM) and over in Stroudsburg (WVPO 840), as well as hot AC WSBG (93.5) in the Poconos and classic hits “Hanna” (WHNA and simulcasts) in the Susquehanna Valley.